《NEVER TOO LATE》 x BSX
Is love blind or is it tolerant? Infatuation might present itself with tolerance. However, BSX believes real love is not tolerant; it is the mutual understanding with each other. In Patrick Kong’s latest movie ”Never Too Late”, the main characters (Alex Fong and Cecilia So) got lost in their relationship because of their timidity and inferiority. BSX extracted the “Love Slavery” icon designed by Patrick Kong and launched a series of crossover products with the movie “Never Too Late”. By reminding people that it's never too late for a real love, BSX hopes to encourage youngsters not only to love bravely, but also be true to themselves.